McKinsey & Co. share rich and valuable content across a range of business sectors. They are particularly good at describing the impact of technology on the workplace. In this article, the author describes how the lines between a company’s products, services and user experience (UX) are blurring.
In order to stay competitive, it is now vital that we take a customer-centric view and use design thinking to inform every aspect of their interaction with us.
This article reinforced my current focus on Design Thinking as a valuable tool for supporting innovative business development.
View the full article here.
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