Packaging has been emerging as a key customer buying decision in recent years. There are many reasons for this, they include:
- An increased awareness of sustainability issues and the unnecessary waste that thoughtless packaging can create,
- The huge role packaging plays in establishing the ‘perceived value’ of a product. Apple and fine wine makers realised long ago how important packaging is, today food manufacturers and even online content creators have tweaked.
- Increased regulations are impacting labelling and the recycling characteristics of your packaging. Information regarding materials used in packaging and their recycling pathways will become mandatory over time.
A recent McKinsey article identifies Covid-related impacts, briefly, these include:
- Hygiene issues, and
- The increasing use of e-commerce and B2C shipping
Find out more via this link to the article ‘Beyond Covid – The Next Normal For Packaging Design‘
